冰上賓_品牌識別設計 Brand Design

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冰上賓品牌識別設計

品牌標誌理念

身為家族二代的冰上賓，決定走出屬於自己的印象，由四位家人共同打造，設計概念來自重視家庭的日本
將四位家人的英文名字首融入，並打造出屬於冰上賓的家徽標誌，共同為品牌賦予新意義並延續下去。

梅花，視為忍耐、堅強、純潔和忠誠的象徵，在家族中是代表家族的堅持和家庭成員的品德，所以用梅花

當作家徽的主要形象，外框則是”丸”的屋號圖騰 (圓形)，象徵圓滿融合四個英文字母而誕生出，屬於冰上賓

的形象。

Brand Identity Design for Ice Guest

Brand Emblem Concept

As the second generation of the family, Ice Guest has decided to create its own impression, jointly crafted by four family members. The design concept draws inspiration from Japan's emphasis on family values. The English initials of the four family members are integrated, forming a family emblem that imbues the brand with new significance and continuity.

The plum blossom, symbolizing patience, resilience, purity, and loyalty, represents the family's perseverance and the virtues of its members. Therefore, the plum blossom serves as the primary motif of the family emblem. The outer frame features the circular symbol of "Maru," representing completeness and the harmonious fusion of the four English letters, giving rise to the distinctive identity of Ice Guest.